Dog is Good® Mission Statement:

Create and market stylish and clever products that celebrate and enhance the dog-human relationship.

Dog is Good® Guiding Principles:

  • Easy to do business with
  • Creative
  • Innovative
  • Reliable
  • Highly ethical
  • Responsive
  • Punctual
  • Customer-focused
  • Socially responsible

About the Founders // Dog is Good® was founded by Jon Kurtz (Captain, US Navy, retired), Gila Kurtz (professional dog trainer) and J.Nichole Smith (professional pet photographer)… See more below.

All D.I.G. products are a collaboration between the three partners ( with regular inspiration from their four respective dogs, of course).

Growing //  In 2009, as the economy cratered, D.I.G. continued to grow.  They attended two trade shows in 2009, H.H. Backer in Chicago and again, SuperZoo in Las Vegas. They finished what they consider to be their first  full year of business with gross sales in excess of $250K.  It was then that they realized they found that more than just the retailers in the pet industry liked their stuff.  So they expanded the reach of their trade shows and in 2010 “worked” the gift shows.  And things went well.

D.I.G. is expanding its reach into other countries and other product categories through licensing agreements, a growing base of retailers and retail buyers, and a growing a sales force of independent reps in the US and Canada.

TO learn more, visit